Facebook owned WhatsApp is planning to come up with more amendments that would allow the companies to text users directly for any customer related queries instead of calling them. In the coming months, users might get glimpse of advertisements in WhatsApp status!
The companies taking benefit of such services are liable to pay ‘half a penny and 9 cents’ for every message delivered to the customers depending on the country and the region.
WhatsApp officials have confirmed that around 100 companies are already testing this feature. These include Uber, Singapore Airlines, and e-commerce company Wish and many others.